David McMaster Obituary, Death – David McMaster, the founder of Norwich City Sightseeing, passed away at the age of 76, leading to an outpouring of tributes for the tourism ambassador. The announcement was made on Monday, July 3, stating that trips on the popular City Sightseeing red open-top bus would be suspended until further notice as a mark of respect for McMaster. His sudden but peaceful demise occurred on Saturday, July 1, at the Norfolk and Norwich Hospital. However, the tours will resume on Wednesday, July 12, under the management of McMaster’s dedicated and loyal team.
Beryl McMaster, David’s wife of 52 years, expressed immense pride in working alongside her husband to promote Norwich and Norfolk. David McMaster had a strong passion for his work and never desired to retire. He thoroughly enjoyed driving the bus and welcoming visitors to the city. Beryl acknowledged her fortune in having a team that shares David’s unwavering commitment to promoting their fine city.
The City Sightseeing tour, which operates from April to October and encompasses nine stops, is celebrating its 20th anniversary this year. McMaster’s involvement in tourism extended beyond City Sightseeing, as he served as a former director of Visit Norwich and chairman of Norwich Attractions. His extensive knowledge of Norfolk stemmed from his previous position as the manager of the farming co-operative Aylsham Growers.
In 1997, McMaster sought a complete change of lifestyle and launched Awayadays, a business specializing in bus hire and tours. He also introduced evening tours of Norwich, accompanied by Blue Badge Guides. In 2003, he partnered with global franchise firm City Sightseeing to establish the Norwich service, organizing free vintage bus rides during Christmas to raise funds for charity.
Enrique Ybarra, the president and CEO of City Sightseeing Worldwide, expressed his sadness upon learning about David McMaster’s passing, emphasizing that he will be greatly missed. McMaster leaves behind his children Emma, John, and Charlie, as well as grandchildren.
In honor of McMaster’s memory, donations can be made to the Big C, a charity dedicated to cancer support and research, through the website ivanfisher.co.uk.
David McMaster’s contributions as the founder of Norwich City Sightseeing and his dedication to promoting tourism in Norwich and Norfolk have left a lasting impact. His sudden departure has saddened many, but his legacy and the continued operation of City Sightseeing by his devoted team will ensure that his vision lives on.
